Privacy Policy

1. Introduction

At Choon Sheng Hardware Trading Pte Ltd, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.

2. Information We Collect

2.1 Personal Information

We may collect the following personal information:

• Name and contact details (phone number, email address)
• Business information and company details
• Identification documents for verification purposes
• Transaction details and payment information
• Communication preferences

2.2 Automatically Collected Information

When you visit our website, we may automatically collect:

• IP address and browser information
• Device information and operating system
• Website usage data and analytics
• Cookies and tracking technologies

3. How We Use Your Information

We use your information for the following purposes:

• Processing transactions and providing our services
• Verifying identity and preventing fraud
• Communicating with you about our services
• Improving our website and services
• Complying with legal and regulatory requirements
• Marketing and promotional activities (with your consent)

4. Information Sharing and Disclosure

We may share your information in the following circumstances:

4.1 Service Providers

We may share information with trusted third-party service providers who assist us in operating our business, such as payment processors and analytics providers.

4.2 Legal Requirements

We may disclose your information if required by law, court order, or government regulation.

4.3 Business Transfers

In the event of a merger, acquisition, or sale of business assets, your information may be transferred as part of the transaction.

5. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet is 100% secure.

6. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience and analyze website traffic. We use different types of cookies:

6.1 Types of Cookies We Use

6.2 Managing Cookie Preferences

You can manage your cookie preferences through the cookie consent banner that appears when you first visit our website. You can also clear your preferences at any time by:

• Clearing your browser's local storage and session storage
• Using your browser's cookie management settings
• Refreshing the page to see the cookie consent banner again

7. Analytics and Website Usage Data

7.1 What We Track (With Your Consent)

When you give consent for analytics cookies, we collect the following information to improve our services and understand user behavior:

• IP Address: Used to determine approximate location (country, city)
• Device Information: Device type (mobile, tablet, desktop), browser, operating system
• Page Navigation: Pages visited, time spent on each page, referrer information
• User Interactions: Clicks on contact buttons (WhatsApp, phone, email), form submissions
• Session Data: Unique session ID, visit timestamps, total page views per session

7.2 How We Use Analytics Data

We use this data solely for:

• Understanding which pages and services are most popular
• Improving website navigation and user experience
• Measuring the effectiveness of our contact channels
• Identifying technical issues and improving performance
• Making informed business decisions about our services

7.3 Data Storage and Security

All analytics data is stored securely in our database hosted on Cloudflare infrastructure. The data is:

• Stored in encrypted databases with restricted access
• Accessible only to authorized administrators
• Never shared with third-party advertising networks
• Never sold to any third parties
• Retained for up to 1 year, then automatically deleted

7.4 IP Address Anonymization

While we collect IP addresses for geographic insights, we can implement IP anonymization upon request. This removes the last octets of your IP address to enhance privacy while still providing useful location data.

8. GDPR Compliance (For EU Visitors)

8.1 Legal Basis for Processing

Under GDPR, we process your personal data based on:

• Consent: Analytics cookies and marketing communications (where you've given explicit consent)
• Contractual Necessity: Processing transactions and providing services you've requested
• Legitimate Interest: Fraud prevention, security, and improving our services
• Legal Obligation: Compliance with applicable laws and regulations

8.2 Your GDPR Rights

If you are in the European Union, you have the following rights:

• Right to Access: Request a copy of all personal data we hold about you
• Right to Rectification: Request correction of inaccurate or incomplete data
• Right to Erasure (Right to be Forgotten): Request deletion of your personal data
• Right to Restrict Processing: Request limitation on how we use your data
• Right to Data Portability: Receive your data in a machine-readable format
• Right to Object: Object to processing based on legitimate interests
• Right to Withdraw Consent: Withdraw consent for analytics tracking at any time
• Right to Lodge a Complaint: File a complaint with your local data protection authority

8.3 Exercising Your Rights

To exercise any of these rights, please contact us at [email protected] with the subject line "GDPR Data Request". We will respond within 30 days as required by GDPR.

8.4 Data Protection Officer

For privacy-related inquiries specific to GDPR, you can contact our data protection representative at [email protected].

9. Your Privacy Rights

Depending on your location, you may have the following rights:

• Access to your personal information
• Correction of inaccurate or incomplete information
• Deletion of your personal information
• Restriction of processing
• Data portability
• Objection to processing
• Withdrawal of consent

10. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, comply with legal obligations, resolve disputes, and enforce our agreements.

11. International Transfers

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place to protect your information during such transfers.

12. Children's Privacy

Our services are not intended for children under 18 years of age. We do not knowingly collect personal information from children under 18.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on our website and updating the "Last updated" date.

14. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us: